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Challenge

Este informe se basa en un estudio de investigación global que debe ser representado de forma entendible para todos los clientes desde analistas de mercado hasta minoristas.

Kantar produce grandes cantidades de información. Trabajamos bajo el concepto: “INFORMATION CAN BE BEUTIFUL”

Objetivos

  • To position Kantar Worldpanel as a thought leader on global consumer trends and shopper behaviour.
  • Raise global awareness of the Kantar Worldpanel brand.
  • Make Brand Footprint famous as a unique measure of FMCG success.
  • Ignite new conversations with existing global and local client.
  • Inspire new connections with prospective clients.
  • Deliver strong media coverage across TV, print and online for international, local and trade media.
Target 

  •  Brand directors, marketing directors, insight directors in FMCG sector
  •  CEOs, managing directors and heads of business units in FMCG sector
  • International, regional and national media, marketing trade media
  • Opinion leaders and bloggers with interest in the consumer trends and FMCG sector