The Campaign
Based on the added value of travelling with someone appealing to ´slice of life´ moments.
Aesthetics
Following a chromatic line throughout the whole campaign using clouds as a nexus to road trips. Start & end point symbolism leaving the thought frase `during`the trip.
Product Related
BlaBLaCar is not only cheaper but a full experience which is clearly different from other means of transport.
Messages display according to location, ie.
- Near a Bar = Socialize
- Near train Station = Learn
- Cinema = Hump
- General = Entertain
blabladventures & beyond
Internet users are sedated to company speeches. They will only trust opinions, comments, reviews, etc. from travellers alike. This means user interaction should prevail. By the creation of a travel blog users will be encouraged to post their adventures while travelling with BBC.
Oddities, couples made, new friendships, fun facts, recommendations,etc.
Blog & Instagram empowered by promoting story & picture contests in which prize consist of BlaBla travel packs (lunch boxes, treats) to a free trip fuel reimbursement.
Reinforce the concepts of safe & enjoyable travelling established by BlaBlaCar.
Instagram
#blafieThe #blafie concept hashtag (BlaBlaCar + Selfie) creation to promote instagram & other picture networks. Not only becoming a useful SEO tool but to boost the image of fun & social travelling.
#blafie
The #blafie concept hashtag (BlaBlaCar + Selfie) creation to promote instagram & other picture networks. Not only becoming a useful SEO tool but to boost the image of fun & social travelling.
Extra Content
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